BETC Sustainable? This is the name of the CSR department attached to the Human Resources department. Their mission? To work for more responsible advertising and communication and to instill a CSR culture among all its employees. Each year, they produce a Sustainable Development Report that includes all the actions taken on the subject the previous year. My objective was to create a generic illustration summarizing the book. It can be found in the book, on the BETC website and on social networks. In the image, you can see a few winks at some of the agency's emblematic clients.