Branding Packaging





the real taste of cereals

Bioom is a French company committed to fighting ultra-processing. They offer cereals made in France from a limited list of ingredients without additives, colorants or preservatives. Their simple manufacturing process preserves the true taste of cereals. They are distributed in organic stores and are particularly aimed at children.

They contacted me to create a complete visual identity for their packaging. There are three packs, 3 different flavors. So I decided to create a unique mascot for each of them, as well as an illustrative universe specific to each flavor. On the back there’s a humorous comic strip highlighting the product’s various characteristics.