LEASE A BIKE

A new way to ride to work.

Lease a Bike is a bike leasing service that enables companies to offer bicycles to their employees as a workplace benefit. By making cycling more accessible, the brand encourages a more sustainable way to commute.

For this advertising campaign, I created a series of custom illustrations designed to blend with photography. Each visual combines real cyclists with illustrated faces and hand-drawn elements, creating playful and distinctive characters while preserving the realism of the original scenes.

The campaign was rolled out across a wide range of media, including Paris metro stations, billboards, digital communication and social media.