Realization of several series of illustrations for the second edition of Nike Member Days.
It is an annual digital campaign to promote the different communities of the brand in China. The first series of illustrations consists in representing the 5 communities defined by Nike; running, basketball, fitness, street dance and finally children and family. The engagement through play is a key element of this project, that’s why my illustrations are presented in the form of puzzle to be reconstituted. When you succeed, you earn benefit cards.
The second set of illustrations will be used to represent the various benefit cards dedicated to Nike members. The benefits? A privileged access to new products, the receipt of gifts for your birthday, a premium access to the Nike Stream and Nike By You. Finally, Nike asked me to illustrate an instruction manual in the form of a poster that will help the consumer in store to participate in Nike Member Days. This Nike campaign will be broadcasted all over China and present on the Nike app.