FEIYUE

France & China Edition

The iconic brand FEIYUE reached out to me to illustrate and design a special edition of its signature shoe. The goal was to build a strong visual connection between China and France, two countries that have shaped the brand’s story, for an exclusive release in both markets.

I created a composition centered around a powerful, majestic dragon, symbolizing strength and movement, surrounded by visual references from both Chinese and French cultures – animals, patterns, and architectural elements – blending into a rich, balanced design.

Beyond the shoe design itself, I also developed the packaging and all communication materials for the launch, ensuring a cohesive visual identity across the entire project.

The official release took place at the Eiffel Tower, where I had the honor of presenting my work to the public and the brand’s team.