AMI PARIS

Ride with AMI

AMI Paris opened its new store in Bangkok, and to celebrate the occasion, collaborated with Sarnies Roastery café. I was commissioned to create the illustration for the interactive game “Ride with AMI”, launched on the brand’s website — a visual treasure hunt where players had to find nine AMI-branded tuk-tuks hidden in my artwork.

The illustration features the AMI store, the Sarnies café, and iconic buildings from the neighborhood, woven together in a lively urban scene. My artwork was also displayed throughout the Sarnies café, printed on tables and placemats, each featuring a QR code linking directly to the game. Participants could win prizes and discount vouchers by taking part.

This project brought together illustration, experience design, and brand storytelling, bridging fashion and everyday life through a creative, cross-cultural collaboration.