Graille is a no-holds-barred canteen for schools that don’t have a catering solution to offer their pupils. Meals are cooked with fresh, local produce every day by a chef in Lyon in their restaurant/kitchen. In addition, they are developing and installing vending machines directly in the schools, so that pupils can have healthy meals every day.
They contacted me to design their global identity. I started by working on the logo, then the colors. Then I developed a typographic universe around “movement”, which refers to the products that fall from behind the glass of the dispenser into your hands.
I accompanied this identity with illustrations featuring a multitude of culinary ingredients to show Graille’s interest in local, fresh produce. The aim was to have illustrations that were abundant, dynamic and full of energy, in keeping with the spirit of the schools.