Graille is a no-strings-attached canteen for schools that do not have a catering solution for their students. They develop and install vending machines directly on site to allow students to have healthy meals every day. The meals are cooked with fresh and local products every day by a chef in Lyon.
They contacted me to design their global identity. I started to work on the logo and then the colors. Then I developed an illustrative universe specific to this brand. We find an imaginary world with a multitude of culinary ingredients staged to show Graille's interest in local and fresh products. The objective was to have illustrations that were abundant, dynamic and full of energy to be in line with the spirit of the schools.